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Research papers

Print monitor

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an above average or below average opportunity of...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Uwe Czaia
Company: CZAIA Marktforschung GmbH
June 13, 2002
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Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/print-monitor-


Research papers

The readers view

Optimizing the layout of front pages becomes more and more important for daily newsstand papers in order to catch the buyers attention. Therefore a technique had to be developed, whose intended aim was to work out indications of the readers...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Martin Vogelmann
Company: CZAIA Marktforschung GmbH
November 1, 1995
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Citation

Vogelmann, M. (1995a, November 01). The readers view. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-readers-view